Billboard campaigns – the real impact and what to watch when ordering
A billboard really pays off when it stands along a busy route, at a visible height, and stays up for at least 2–4 weeks. The most common formats are around 5 × 2.5 m and larger multi-square-metre surfaces, printed with UV-resistant inks.
Materials and placement
Paper billboards, PVC banners and blockout material all work outdoors; blockout prevents the old print showing through. Traffic junctions and main roads into the city perform best. See our technologies page.
Design and lead time
Follow the three-second rule: little text, large type, one clear message. Production usually takes a few days; installation is timed separately, so plan two weeks ahead and ask for a quote.
Frequently asked questions
- How long does a billboard take to produce?
- Usually a few days depending on size; installation is separate.
- Do you rent the advertising surface too?
- We focus on production and printing; Barbara and Misi can advise.
- Which material survives rain and sun?
- UV-resistant, waterproof PVC banner or blockout material.
Tell us the size and location of your campaign and we will put together a quote.